Grace the Old Millennial

When I first decided to start a business, I thought the hardest part would be finding the idea.

The idea came. What I didn’t expect was the tidal wave of overwhelm that followed.

Suddenly, there were too many decisions. LLC or sole proprietorship? B2B or B2C? Launch a product or build a community? Do I make a pitch deck, build a website, or post on social media first? Should I build a personal brand?

I spiraled. Every path felt promising. Every decision felt like it could make or break the business. I kept thinking, “If I just research a bit more, I’ll figure it out.” So I researched. A lot. I read, I bookmarked, I watched 7-hour YouTube rabbit holes. But at the end of the day, I was still stuck.

And that’s when I learned the first hard truth about myself:
I’m more indecisive than I thought.

I’ve always considered myself a quick thinker. In my corporate life, I made recommendations confidently, led teams, and drove results. But without a boss, a brief, or a finish line? I got lost. I didn’t realize how much structure protected me from decision fatigue.

Now, as an early-stage founder building in the open, I’m learning to make decisions faster, even when they’re imperfect. Momentum matters more than mastery at this stage. And sometimes, you only gain clarity by taking the next step, not by analyzing all the steps you could take.

In most cases, NOT making a decision is far worse than delaying the decision.

This blog is part of my attempt to document the messy middle — the uncertain, uncomfortable, indecisive beginning of building something from scratch. If you’re in that place too, hi. You’re not alone.

I don’t have the answer, all can do right now is to remind myself, and anyone else who needs to hear this, to FOLLOW YOUR GUT!